I’m an Intelligent Living Mum with Panasonic

I have some exciting news, I have been chosen as one of ten lucky bloggers by Panasonic to become an “Intelligent Living Mum”, part of a campaign to inform people of the great products Panasonic have to offer and the way they strive to understand the ever changing needs of today’s busy family life.

My first contact happened last Thursday when I got the opportunity to visit the Panasonic headquarters in Bracknell. Let me tell you this day turned into an a rememberable one, even ignoring the vomiting occurrence on my journey home (thats another story).

The Panasonic headquarters are amazing the whole atmosphere was welcoming from the first contact from the reception team to the Sales and Marketing director. The aesthetics of the building are truly stunning. The walls full of inspirational philosophy reminding each staff member of the core values of the company.

I so loved these principles that I want to share them with you all:-

  • Contribution to society
  • Fairness and honesty
  • Cooperation and team spirit
  • Untiring effort for Improvement
  • Courtesy and humility
  • Adaptability
  • Gratitude

Seriously I was surprised by what I found at Panasonic this is a forward thinking company with plans and ideas for the future, but they are also a company that is so proud of its past and from where it had started.

Earlier on in the day we were introduced to the Sales and Marketing director John Hardy, this gentleman has worked for Panasonic for over twenty years and he shared with us the history of the company. The founder Konosuke Matsushita was a man whose life story is so inspiring, from leaving home at the age of only 9 to work as an apprentice he believed in the foundations of hard work and hope for a better future. These beliefs stood him well and at the age of only 23 Matsushita set up his own business and began work on his own inventions. Never giving up on his dreams and pursing innovation his small workshop grew into the company we know today as Panasonic the largest consumer electronics company in the world. It was from this man the seven principles of Panasonic was set. I have to say I was really interested in the philosophy of Konosuke Matsushita and I am now working my way through his autobiography.

So proud of their history Panasonic actually have a museum on site dedicated to electronics of the past. Myself and the other bloggers really enjoyed this tour and was surprised by some of the flash backs to our past we had. For me it was the old tape recorder that followed me from one dance practice to another, the others seemed rather excited by the old record players and none of us could believe the size of the early mobile phones. Did we really carry those around with us?

Times have certainly changed from the invention of the  first double adapter to Panahomes in Japan where Panasonic make 99% of the house. Konosuke Matsushita belief was that only products which make people’s life better should be made. Anything that enhances someone’s life, is what Panasonic strive to produce.

Whilst at Panasonic we were shown a few of the home appliances they have to offer. The fantastic Flatbed combination microwave oven was my favorite but my surprise “like” of the day was actually the Bread-maker. I know you are all on the floor in shock. I had looked at bread-makers  previously and thought of them as complicated but by the end of a demonstration by the lovely and talented Marianne from Marisworld.co.uk  I was convinced the making of the bread was so easy that even a complete domestic nightmare like myself could manage it. Also the great selection of bread, rolls and cakes that were on offer at lunch helped the persuasion. They were simply yummy!


The model we got to see in action was the Panasonic SD-2501 this had won the Which best buy award and is also endorsed by The Good Housekeeping Institute and let me tell you they know way more than me, but I loved it.


Though it seems “Which” does have one issue with the Bread-maker and that is the fact it doesn’t have a viewing window. We were reliably informed that this is on purpose as viewing panels create condensation which doesn’t make for a crusty top. I am actually considering adding one of these bread-makers to my Christmas list but I’m worried the shock may cause permanent damage to my husband. Also if I start baking bread he may expect more from me like for example hoovering. Scared to start what could be a downward trend.

To be honest I was really impressed by what I saw and learnt at Panasonic and I am so pleased that as part of Intelligent Mums I get to spent more time learning about the company and the awesome products they have to offer.

So be warned there will be more blog posts coming.

But before my next installment if you want to learn more about the Home Appliances Panasonic have to offer check out “ Intelligent Living” and for some great recipes and hints and tips visit “The Ideas Kitchen” a great place for online guidance.

As for me I’ve off to play with the fantastic appliances I received in my goody bag the Panasonic HX-DC2 Dual Camera and the Panasonic Wet/Dry ES-SL41-A electric shaver which my husband has already fell in love with.

Actually I’m going to combine these two for a future fun vlog post, now thats something to look forward to.


So until then enjoy the above sites and also check out the blogs of my fellow Intelligent Mums.

Claire         @ The Lazy girl blog

Emma        @ Mummymummymum

Filipa          @ Gourmet mum

Laura         @ The life and times of the working mum

Lucinda     @ Bakes, Books and My Boys

Marianne   @ Mari’s world

Monika      @ Mum on the brink

Penny        @ Alexander Residence

Ruth          @ Geek Mummy


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